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El comercio electrónico ha evolucionado en China, lo que ha dado lugar a un mercado minorista emergente. Los autores, Winter Nie, Mark J. Greeven, Yunfei Feng y James Wang, afirman que las empresas chinas han respondido a retos, como el del COVID-19, con innovación y centrándose…
E-commerce has evolved in China, giving birth to an emergent new retail market. Lessons abound in the complex and entrepreneurial ways that Chinese companies responded to challenges, such as COVID-19, with innovation and customer centricity, say writers Winter Nie, Mark J. Greev…