Neuromarketing for dummies
by Genco, Stephen J., Pohlmann, Andrew P., Steidl, Peter
fromFor dummies
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Type: Book
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Learn how to use neuromarketing and understand the science behind it Neuromarketing isa controversial newfield where researchers study consumers'brainresponses to advertising and media.Neuromarketing and the brain sciences behind itprovide new ways to look atthe age-old question…
Neuromarketing for dummies
by Genco, Stephen J., Pohlmann, Andrew P., Steidl, Peter
fromFor dummies
0
Type: Book
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old q…