Neuromarketing for dummies
Learn how to use neuromarketing and understand the science behind it Neuromarketing isa controversial newfield where researchers study consumers'brainresponses to advertising and media.Neuromarketing and the brain sciences behind itprovide new ways to look atthe age-old question:why doconsumers buy?Neuromarketing For Dummies goes beyond the hype to explainthe latestfindings inthisgrowingandoften misunderstoodfield, and shows business owners and marketershow neuromarketing really works and howth…
Read More ↓Title Statements
- Full title :Neuromarketing for dummies / by Stephen Genco, Andrew Pohlmann and Peter Steidl.
Summary
Learn how to use neuromarketing and understand the science behind it Neuromarketing isa controversial newfield where researchers study consumers'brainresponses to advertising and media.Neuromarketing and the brain sciences behind itprovide new ways to look atthe age-old question:why doconsumers buy?Neuromarketing For Dummies goes beyond the hype to explainthe latestfindings inthisgrowingandoften misunderstoodfield, and shows business owners and marketershow neuromarketing really works and howthey can useitto their advantage. You'll get a firm grasp
Read More ↓Edition Statements
- Publication Date:2013.
Publication Statements
- Publisher(s):Wiley
- Place of Publication:Mississauga, ON
- Language:eng
- Publication Date:2013.
The Physical Object
- Description:1 online resource (XIV, 392 S.)
Edition Identifiers
- ISBN:9781118518588, 1118518586, 9781118518977, 1118518977, 9781118518991, 1118518993, 9781118519004, 1118519000
- oclc:ocn911506462
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