Neuromarketing for dummies

Neuromarketing for dummies

by Genco, Stephen

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Title Statements

  • Full title :Neuromarketing for dummies / by Stephen Genco, Andrew P. Pohlmann, and Peter Steidl.

Edition Statements

  • Publication Date:2013.

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Mississauga, Ontario
  • Language:eng
  • Publication Date:2013.

Notes

Includes index.

The Physical Object

  • Description:1 online resource (xiv, 392 p. :) : ill.

Edition Identifiers

  • ISBN:9781118518588, 1118518586, 9781118518991, 1118518993
  • oclc:on1152984809
  • LC Classification:HF5415.12615
  • Dewey Decimal:658.8342

Subjects

Consommateurs -- Comportement Consumer behavior Marketing -- Aspect psychologique Marketing -- Psychological aspects Neuromarketing

Writers

Genco, Stephen Pohlmann, Andrew P. Steidl, Peter

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