Consumer behavior

Consumer behavior

by Schiffman, Leon G.

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Title Statements

  • Full title :Consumer behavior / Leon G. Schiffman, Joseph Wisenblit.

Edition Statements

  • Publication Date:cop. 2015
  • Edition:11th ed., global ed

Publication Statements

  • Publisher(s):Pearson Australia
  • Place of Publication:French's Forest
  • Language:eng
  • Publication Date:cop. 2015

The Physical Object

  • Description:492 p. : : il. ; : 28 cm

Edition Identifiers

  • ISBN:9780273787136, 0273787136
  • oclc:ocn932125809
  • Dewey Decimal:658.8342

Subjects

Consumer behavior Consumidores -- Conducta Marketing Motivation research (Marketing)

Writers

Schiffman, Leon G. Wisenblit, Joseph

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