Consumer behavior

Consumer behavior

by Schiffman, Leon G.

Type Book
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This book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This text bring Concepts to life with New Cases and End-of-chapter Cases: Not only have several new cases been added throughout this edition, but two additional cases also appear at the end of every chapter. These new end-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real …

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Title Statements

  • Full title :Consumer behavior / Leon G. Schiffman, Joseph Wisenblit.

Summary

This book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This text bring Concepts to life with New Cases and End-of-chapter Cases: Not only have several new cases been added throughout this edition, but two additional cases also appear at the end of every chapter. These new end-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies. This text has global coverage: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing, enabling students to understand the dynamics of cultural differences.

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Edition Statements

  • Publication Date:©2015
  • Edition:Eleventh edition. Global edition

Publication Statements

  • Publisher(s):Pearson Australia
  • Place of Publication:French's Forest, NSW
  • Language:eng
  • Publication Date:©2015

The Physical Object

  • Description:492 pages : : colour illustrations ; : 28 cm

Edition Identifiers

  • ISBN:9780273787136, 0273787136
  • oclc:ocn885183684
  • LC Classification:HF5415.32
  • Dewey Decimal:658.8342

Subjects

Consommateurs -- Comportement Consumer behavior Études de motivation (Marketing) Marketing Motivation research (Marketing)

Writers

Schiffman, Leon G. Wisenblit, Joseph

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