Consumer value: a framework for analysis and research

by Holbrook, Morris B.

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Title Statements

Full title :Consumer value : a framework for analysis and research / Morris B. Holbrook [editor].

Summary

"'Serving the customer' and 'customer satisfaction' are central to every formulation of the marketing concept, yet few books delve with sufficient depth into issues concerning the dimensions that such service to the customer entails."--BOOK JACKET. "This comprehensive volume fills the gap by bringing together leading US and UK scholars to explore this contentious issue - the nature and types of consumer value. Various contrasting methodological and theoretical domains are employed to provide a comprehensive analytical framework that is applied to the full range of consumption-related phenomena."--BOOK JACKET. "The framework provides eight interrelated ways to think about these issues: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality."--BOOK JACKET. "With an international range of contributors and a highly individual approach, Consumer Value offers a useful teaching supplement to anyone studying a course on marketing in general or consumer behaviour in particular."--BOOK JACKET.

Edition Statements

Publication Date:1999.

Publication Statements

Publisher(s):Routledge
Place of Publication:New York
Language:eng
Publication Date:1999.

The Physical Object

Description:xvi, 203 pages ; : 25 cm.

Edition Identifiers

ISBN:0415191920, 9780415191920, 0415191939, 9780415191937
oclc:ocn750379199
LC Classification:HF5415.32
Dewey Decimal:658.8/342

Introduction to consumer value / Morris B. Holbrook -- The value of time in the context of waiting and delays / France Leclerc and Bernd H. Schmitt -- Value as excellence in the consumption experience / Richard L. Oliver -- The value of status and the status of value / Michael R. Solomon -- Possessions, materialism, and other-directedness in the expression of self / Marsha L. Richins -- The dangers and opportunities of playful consumption / Kent Grayson -- Aesthetic value : beauty in art and fashion / Janet Wagner -- Ethics and the typology of consumer value / N. Craig Smith -- Devaluing value : the apophatic ethic and the spirit of postmodern consumption / Stephen Brown -- Conclusions / Morris B. Holbrook.