Consumer behavior: buying, having, and being

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In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

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Title Statements

Full title :Consumer behavior : buying, having, and being / Michael R. Solomon.

Summary

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Edition Statements

Publication Date:©2011.
Edition:9th ed., Global ed

Publication Statements

Publisher(s):Pearson
Place of Publication:Boston, Mass
Language:eng
Publication Date:©2011.

Notes

Previous edition: Upper Saddle River, N.J.: Pearson Prentice Hall, 2009.

The Physical Object

Description:680 pages : : illustrations (chiefly color) ; : 28 cm

Edition Identifiers

ISBN:9780137034963, 9780273755883, 0273755889, 0137034962, 9780136110927, 0136110924, 9781408261354, 1408261359
oclc:ocn856581284
LC Classification:HF5415.32
Dewey Decimal:658.8342

Consumers rule -- Perception -- Learning and memory -- Notivation and values -- The self -- Personality and lifestyles -- Attitudes Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subcultures -- Age subcultures -- Cultural influences on consumer behavior -- The creation and diffusion of global consumer culture.

Subjects

Consommateurs -- Comportement Consumer behavior consumer behaviour Études de marché Konsumentforskning Konsumentpsykologi Market surveys Surveys Verbraucherverhalten