Consumer behavior

Consumer behavior

by Schiffman, Leon G.

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Title Statements

  • Full title :Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.

Edition Statements

  • Publication Date:c2015.
  • Edition:11th ed

Publication Statements

The Physical Object

  • Description:419 p. : : col. ill. ; : 29 cm.

Edition Identifiers

  • ISBN:9780273787136, 0273787136
  • oclc:on1223326906
  • LC Classification:HF5415.32
  • Dewey Decimal:658.8342

Subjects

Consommateurs -- Comportement Consumer behavior Études de motivation (Marketing) Motivation research (Marketing)

Writers

Schiffman, Leon G. Kanuk, Leslie Lazar Wisenblit, Joseph

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