Neuromarketing for dummies
Neuromarketing is a cross-disciplinary field in which researchers study consumers' brain responses to brands, products, advertising, shopping, entertainment, and more. This guide covers this fascinating and expanding field in detail, and shows you how to use neuromarketing to your advantage.
Read More ↓Title Statements
- Full title :Neuromarketing for dummies / by Stephen J. Genco, PHD ; Andrew P. Pohlmann and Peter Steidl, MBA, PHD.
Summary
Neuromarketing is a cross-disciplinary field in which researchers study consumers' brain responses to brands, products, advertising, shopping, entertainment, and more. This guide covers this fascinating and expanding field in detail, and shows you how to use neuromarketing to your advantage.
Read More ↓Edition Statements
- Publication Date:©2013.
Publication Statements
- Publisher(s):John Wiley & Sons Canada, Ltd
- Place of Publication:Mississauga, ON
- Language:eng
- Publication Date:©2013.
Notes
Includes index.
The Physical Object
- Description:xiv, 392 pages : : illustrations ; : 23.
Edition Identifiers
- ISBN:9781118518588, 1118518586
- oclc:ocn846745067
- LC Classification:HF5415.12615
- Dewey Decimal:658.8342
Table of Contents
Introduction -- The brave new world of neuromarketing -- The essence of neuromarketing: the nonconscious mind of the consumer -- Neuromarketing in action -- Measuring consumer response with neuromarketing -- Living with neuromarketing: practical and ethical considerations -- The part of tens.
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