Based on unprecedented research, The New Elite took a behind-the-scenes look at America's most powerful and influential class-what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors rev…
"Revelatory and surprising, based on unprecedented research, The New Elite took a behind-the-scenes look at America's rich that shattered the prevailing myths about how the "other half" lives. Now, in this practical - and equally fascinating - follow-up, Selling to the New Elite…
If you think the only thing unique bout selling to the affluent is a higher price point, think again. In fact, what you think you know about who the wealthy are-what motivates them, how they think, where the shop, and how they spend their money-may be equally inaccurate. What d…
The New Elite exposed the lives and minds of America's richest people. Now, the authors reveal what and how these titans of wealth buy...and how to sell to them.
Based on unprecedented research, The New Elite took a behind-the-scenes look at America's most powerful and influential class-what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors rev…