Based on unprecedented research, The New Elite took a behind-the-scenes look at America's most powerful and influential class-what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors rev…
"Revelatory and surprising, based on unprecedented research, The New Elite took a behind-the-scenes look at America's rich that shattered the prevailing myths about how the "other half" lives. Now, in this practical - and equally fascinating - follow-up, Selling to the New Elite…
If you think the only thing unique bout selling to the affluent is a higher price point, think again. In fact, what you think you know about who the wealthy are-what motivates them, how they think, where the shop, and how they spend their money-may be equally inaccurate. What d…
The New Elite exposed the lives and minds of America's richest people. Now, the authors reveal what and how these titans of wealth buy...and how to sell to them.
Based on unprecedented research, The New Elite took a behind-the-scenes look at America's most powerful and influential class-what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors rev…
Every day your children are bombarded with sexually explicit music, violent movies and video games, shock radio, Internet chat rooms--the list goes on and on. You know this onslaught hurts your kids, and you want to do something to protect them. The reality is that your children…
The aim of Comprehensive Applied Sport Psychology (CASP) is to challenge our field to look beyond its current status and propel applied sport psychology and mental training forward and outward with a broad and multi-layered examination of everything psychological, emotionally, a…