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Finally a user's guide for thinking outside the box.
We all know the tale of Sir Isaac Newton sitting under a tree and supposedly getting hit on the head with a falling apple... consequently coming up with the revolutionary concept of gravity. Most of us think of groundbreaking business ideas in the same way: a matter of happy ins…
Finally a user's guide for thinking outside the box.
The authors show how to maximize collaboration among all key players in marketing, R & D sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive stra…