"William Mazzarella, Eric Santner, and Aaron Schuster join forces to analyze the disorienting experience of politics in the Trump era. Drawing from anthropology, media theory, political theory, philosophy, and psychoanalysis, the coauthors show how Trump's compulsive self-brandi…
What does the name Trump stand for? If branding now rules over the production of value, as the coauthors of Sovereignty, Inc. argue, then Trump assumes the status of a master brand whose primary activity is the compulsive work of self-branding--such is the new sovereignty busine…
"William Mazzarella, Eric Santner, and Aaron Schuster join forces to analyze the disorienting experience of politics in the Trump era. Drawing from anthropology, media theory, political theory, philosophy, and psychoanalysis, the coauthors show how Trump's compulsive self-brandi…
Prés. de l'éd.: We often invoke the "magic" of mass media to describe seductive advertising or charismatic politicians. In The Mana of Mass Society, William Mazzarella asks what happens to social theory if we take that idea seriously. How would it change our understanding of pub…
We often invoke the “magic” of mass media to describe seductive advertising or charismatic politicians. In The Mana of Mass Society, William Mazzarella asks what happens to social theory if we take that idea seriously. How would it change our understanding of publicity, propagan…
Locations : advertising and the New Swadeshi -- Elaborations : the commodity image -- Citizens have sex, consumers make love : KamaSutra I -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality I -- Bombay local : Mobility and locality II…
A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local conno…
In the world of globalized media, provocative images trigger culture wars between traditionalists and cosmopolitans, between censors and defenders of free expression. But are images censored because of what they mean, what they do, or what they might become? And must audiences b…