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"William Mazzarella, Eric Santner, and Aaron Schuster join forces to analyze the disorienting experience of politics in the Trump era. Drawing from anthropology, media theory, political theory, philosophy, and psychoanalysis, the coauthors show how Trump's compulsive self-brandi…
What does the name Trump stand for? If branding now rules over the production of value, as the coauthors of Sovereignty, Inc. argue, then Trump assumes the status of a master brand whose primary activity is the compulsive work of self-branding--such is the new sovereignty busine…