[This text offers an] examination of some of the critical issues faced by both practitioners and academics concerned with global marketing. [It] takes a ... look at questions such as the impact of rationalization, pressures to integrate and/or fragment strategy, managing global …
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational pres…
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational pres…
Managing in a Downturn
by Ghemawat, Pankaj, Gulati, Ranjay, Nohria, Nitin, Quelch, John A.