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"Video Economics" is an analysis of the economics and business strategies of the televison industry. Bruce Owen and Steven Wildman identify the complex chain of programme producers, distributors (networks), and retailers (video stores, cable systems, and broadcast stations), who…
Over the past fifteen years, the U.S. television industry has been transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. 'Video Economics' addresses the major issues affecting competitive advantage in the industr…