Only a fraction of defrauded investors ever realise it. Here, securities fraud experts unveil valuable secrets that every investor should know to protect their assets.
Only a fraction of defrauded investors ever realise it. Here, securities fraud experts unveil valuable secrets that every investor should know to protect their assets.
Focusing on the 'whys' of spending, Danziger has profiled customers in more than 30 categories of discretionary spending through research based on surveys, interviews and focus groups from a variety of people who make discretionary purchases. This aims to help anticipate the nee…
What motivates consumers to buy? Is it pleasure?Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they r…
Publisher's description: Emotional spending plays an integral part in consumer purchases. Spending is now based on wants, not needs. Consumers are in the driver's seat and control the marketplace. According to author and marketing expert Pamela N. Danziger, understanding why peo…
Kimball is managing director for a Wall Street investment bank and brokerage, and has some 20 years of experience in the financial services industry. He presents techniques used by top producers in the financial sales world for high-impact prospecting, which are firmly ethical a…
Kimball is managing director for a Wall Street investment bank and brokerage, and has some 20 years of experience in the financial services industry. He presents techniques used by top producers in the financial sales world for high-impact prospecting, which are firmly ethical a…