This book will coach you through the real-time challenge of the first 100 days in a new role, providing an all-in-one solution through a combination of structured planning, commercial insight and leadership coaching, all in a deliberately concise 100 minute speed-read. The first…
"Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles, theories and practice of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing …
The underlying theme of 'Essentials of Management and Organisational Behaviour' is the need for organisational effectiveness and the importance of the role of management as an integrating activity.
The human race created money and finance: then, our inventions recreated us. In Extreme Money , best-selling author and global finance expert Satyajit Das tells how this happened and what it means. Das reveals the spectacular, dangerous money games that are generating increasing…
Learn how to think differently and think like a leader with this practical results focussed book that will help you deliver achievements to take you to that all important next level.
"The most authoritative, easiest-to-use business strategy guide--now fully updated with the latest strategic models, tools, and techniques! The complete strategy resource for corporate and business unit leaders. Fully revised for today's economic challenges. Walks through creati…
