A book about sound communication design, set within the context of the web. Above the Fold focuses on the three phases of a Web project -- planning, design, and analysis -- with each phase aligning with the constituents of a Web site: the user, the designer, and the client.
This text teaches readers the nuts and bolts of running a creative services business including creating a smart marketing plan that reflects their financial goals, learning which marketing tools are most effective and how to use them and learning how to establish contact with po…
In this book, the author created over 30 unique tasks, which he gave to artists, illustrators and designers from around the world. Each was given a task to complete, which was outwith their normal area of expertise. The tasks include: design a building, create a collage, design …
Part teaching guide and part insider's peek into the creative and professional processes of one of the world's leading graphic design firms, Identify is more than simply a book about the art and practice of trademark design. Identify is about identity design that works, written …
This title offers readers a behind the scenes look into the processes of 3 of the most prolific names in the world of branding and design.
"A look at how customer experiences and memories influence and change brand development and marketing"
'Creative Workshop' is based on a seminar crafted to help students & working designers gain broad exposure to a wide range of design disciplines & develop the depth of skills necessary to excel as a working professional.
This text presents a collection of all-new exercises sure to fire up your next team meeting. Readers will be able to go into their next brainstorming meeting armed with a powerful tool to get their team thinking in new ways.