Today, marketers have an array of radically new Web 2.0 based techniques at their disposal. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools.
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"The typical enterprise recognizes the immense potential of business intelligence (BI) and its impact upon many facets within the organization---but it's not easy to transform BI's potential into real business value. In The New Era of Enterprise Business Intelligence, top BI exp…
Viral data in SOA: an enterprise pandemic
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Type: Book
