"This book explores viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economi…
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"This book explores viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economi…
"This book explores the social impact and influence of social media on online businesses"--
"This book addresses technologically innovative solutions and mechanisms from economic, financial, and legal perspectives"--
""This book explores new trends in corporate social responsibility, entrepreneurial orientation, and financial performance"--Provided by publisher"
"This book explores new trends in corporate social responsibility, entrepreneurial orientation, and financial performance"--
"This book explores key developments in entrepreneurship types such as academic entrepreneurship, corporate entrepreneurship, cultural entrepreneurship, and entrepreneurship in high-tech sectors"--
""This book examines marketing strategies to make private label products more successful"--Provided by publisher"--
"This book identifies the scale and scope of implementation of CSR and socially responsible investing strategies and standards in companies operating in different transition and emerging economies as well as assessing the global effects of these activities"--Provided by publisher
"This book explores the use of gamification in servicescapes and marketing"--
"This book explores the field of entrepreneurship covering topics as sustainable entrepreneurial competences, exploration of new opportunities, sustainable intrapreneurship, and social and sustainable entrepreneurial ecosystems" --
"This book examines the impact of m-commerce, m-learning, and m-knowledge management technologies on organizations, such as online stores, higher education institutions, multinational corporations, and health providers"
Handbook of research on narrative advertising
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Type: Book
"This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"--
"This book explores emerging topics, challenges, and success factors in management, disruptive innovation, and inclusive economies in Asia"--
"This book explores emerging topics, challenges, and success factors in management, disruptive innovation, and inclusive economies in Asia"--
"This book presents the effective management of the supply chain, including especially the latest trends as, supply chain modeling, e-business solutions, and digitalizing the supply chain process by revealing the latest data based on research on the issues of entrepreneurship, i…
"This book presents the effective management of the supply chain, including especially the latest trends as, supply chain modeling, e-business solutions, and digitalizing the supply chain process by revealing the latest data based on research on the issues of entrepreneurship, i…
"This book contains research on topics related to consumer behavior, value, satisfaction, and loyalty"
"This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of mani…
Background of ¿pinned¿ images lifestyle advertising in social media -- Cutting through the clutter of mascots in indian marketing history : mascots in Indian marketing history -- Sociolinguistic effect on an advertising slogan : language as a conveyor of cultural characteristics…