Many people think of Sweden as a compilation of four stereotypes: sex, suicide, socialism and spirits. Unfair and just plain incorrect according to this bicultural author team. True to its title the book traces many of Sweden's cultural traits back to its Viking heritage: self-…
Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers
Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
