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Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
Market research is a myth. And by that, author Philip Graves, one of the world¹s leading experts in consumer behavior, means that the results of your typical market research campaign are completely unreliable. The idea that questions answered on a questionnaire or discussed in a…
Practitioners of management think about what they have lived through and Arie de Geus offers a readable, thought-provoking exploration of management behaviour and organizational learning in today's leading corporations.
