Identify: Basic identity design solutions
by Chermayeff, Ivan, Haviv, Sagi, Geismar, Tom
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Type: Book
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The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity-the official logo for the U.S. Bicentennial-e…
Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is.