Focusing primarily on intralingual subtitling, this te×t adopts a holistic approach, combining linguistic theory with empirical eye-movement analysis in order to e×plore the full depth of the medium and the reading behaviour of viewers.
An anthology of Chinese discourse on translation
An anthology of Chinese discourse on translation
Electronic Tools for Translators offers complete explanations of a wide range of software products, information resources and online services that translators now need to understand and use. Individual chapters run through the origins and nature of the internet, the many ways of…
Translating promotional and advertising texts
by Torresi, Ira
fromTranslation practices explained
Translating promotional and advertising texts
by Torresi, Ira
fromTranslation practices explained
Translating promotional and advertising texts
by Torresi, Ira
fromTranslation practices explained
Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: t…
