Core textbook

Discovering statistics using R

by Field, Andy P., Miles, Jeremy, Field, Zoë

fromCore textbook

0 Type: Book

"Hot on the heels of the award-winning and best selling Discovering Statistics Using SPSS Third Edition, Andy Field has teamed up with Jeremy Miles (co-author of Discovering Statistics Using SAS) to write Discovering Statistics Using R. Keeping the uniquely humorous and self-dep…

The Handbook of Pluralistic Counselling and Psychotherapy

by Dryden, Windy, Cooper, Mick

fromCore textbook

0 Type: Book

"An excellent volume that will be of interest to all therapists (from trainee to more experienced practitioner) who have any curiosity about pluralistic therapy."--Andy Pendle, Senior Lecturer in Counselling, Coaching and Mentoring, York St John University.

Quantitative social science data with R: an introduction

by Fogarty, Brian J.

fromCore textbook

0 Type: Book

"One of the few books that provide an accessible introduction to quantitative data analysis with R. A particular strength of the text is the focus on 'real world' examples which help students to understand why they are learning these methods." - Dr Roxanne Connelly, University o…

Effective crisis communication: moving from crisis to opportunity

by Ulmer, Robert R.

fromCore textbook

0 Type: Book

In this fully updated Fourth Edition of Effective Crisis Communication, three of today's most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answ…

Biological psychology

by Higgs, Suzanne

fromCore textbook

0 Type: Book

The challenge of teaching bio-psychology is first getting students up to speed with the basic brain functions and terminology, before this can be applied to psychology, and then finally helping them develop critical thinking about the subject. This book uniquely addresses all th…

Researching hospitality and tourism

by Brotherton, Bob

fromCore textbook

0 Type: Book

"Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields." - Dr Peter Lugosi, Oxford Brookes University. "Currently the leading book of its kind... s…

International marketing

by Baack, Daniel G.

fromCore textbook

0 Type: Book

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture - cultur…

Business-to-business marketing

by Brennan, Ross

fromCore textbook

0 Type: Book

Brennan and Canning cover both the theory and practice of global business-to-business (B2B) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the fifth edition: Coverage throughout of digital transform…

Understanding business ethics

by Stanwick, Peter Allen

fromCore textbook

0 Type: Book

"Looking for a deeply reflected and applicable textbook for in-class use in business ethics? Here it is. The best textbook I've ever found is the Stanwicks' masterpiece. Your students will love it." - Volker Brecht, Southern University at New Orleans. Filled with real-world case…

Memory: foundations and applications

by Schwartz, Bennett L.

fromCore textbook

0 Type: Book

As author Bennett Schwartz says in Memory: Foundations and Applications, it is hard to imagine an aspect of psychology more fundamental than memory. This unique text covers key memory models, theories, and experiments, but goes a step further to demonstrate how students can appl…

Doing computational social science: a practical introduction

by McLevey, John

fromCore textbook

0 Type: Book

Computational approaches offer exciting opportunities for us to do social science differently. This beginner's guide discusses a range of computational methods and how to use them to study the problems and questions you want to research. It assumes no knowledge of programming, o…

Children's thinking: Cognitive development and individual differences

by Bjorklund, David F.

fromCore textbook

0 Type: Book

The sixth edition of the topically organized Children's Thinking presents a current, comprehensive, and dynamic examination of cognitive development. The book covers individual children and their developmental journeys while also following the general paths of overall cognitive …

Strategic management in the media: theory to practice

by Küng, Lucy

fromCore textbook

0 Type: Book

This book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.' - Eli Noam, Columbia Bu…

Perspectives on international relations: Power, institutions, and ideas

by Nau, Henry R.

fromCore textbook

0 Type: Book

"Nau clarifies that which is complicated, thereby allowing students to make better sense of their world and to become better global citizens." - Stewart Dippel, University of the Ozarks. Henry R. Nau's best-selling book, Perspectives on International Relations, is admired for it…

Statistics for people who (think they) hate statistics

by Salkind, Neil J.

fromCore textbook

0 Type: Book

Now in its Seventh Edition, Neil J. Salkind's bestselling Statistics for People Who (Think They) Hate Statistics with new co-author Bruce B. Frey teaches an often intimidating subject with a humorous, personable, and informative approach that reduces statistics anxiety. With ins…

Digital marketing: Strategic planning & integration

by Hanlon, Annmarie

fromCore textbook

0 Type: Book

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book …

Statistics with R: solving problems using real-world data

by Harris, Jenine K.

fromCore textbook

0 Type: Book

Recipient of a 2021 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) "Statistics with R is easily the most accessible and almost fun introduction to statistics and R that I have read. Even the most hesitant student is likely to embrace the…

An introduction to statistics

by Carlson, Kieth A.

fromCore textbook

0 Type: Book

The second edition takes a unique, active approach to teaching and learning introductory statistics that allows students to discover and correct their misunderstandings as chapters progress rather than at their conclusion. Empirically-developed, self-correcting activities reinfo…