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Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
Table of Contents: SECTION I: THE CASE FOR GREENER PRODUCTS: Introduction. -- Market Drivers for Greener Products. -- Regulatory Drivers for Greener Products. -- SECTION II: MAKING GREENER PRODUCTS: Greener Product Design Examples. -- Advancement and Applications of the Framewor…