Ethical marketing and the new consumer

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Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.

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Title Statements

Full title :Ethical marketing and the new consumer / Chris Arnold.

Summary

Edition Statements

Publication Date:2009.

Publication Statements

Publisher(s):Wiley
Place of Publication:Chichester, U.K
Language:eng
Publication Date:2009.

The Physical Object

Description:1 online resource (xv, 272 pages) : : illustrations

Edition Identifiers

ISBN:9781119206514, 1119206510, 0470682779, 9780470682777, 9780470685464, 0470685468, 9780470685457, 047068545X, 1282483102, 9781282483101, 9786612483103, 6612483105
oclc:ocn656140895
LC Classification:HF5415
Dewey Decimal:658.8

The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance.

Subjects

BUSINESS & ECONOMICS -- Distribution BUSINESS & ECONOMICS -- Marketing Consommateurs du Nouvel Âge Konsumentenverhalten Marketing Marketing -- Aspect moral Marketing -- Moral and ethical aspects New Age consumers Öko-Marketing Unternehmensethik