Das Buch liefert eine praxisorientierte Einführung in das Fach Technischer Vertrieb / Business-to-Business-Marketing. Es werden alle wichtigen Themen des Faches behandelt und die wichtigsten Konzepte und Methoden vorgestellt. Ziel ist es, Praktikern und Studierenden mit ingenieu…
Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, managers, consultants, CEOs, and even the president of the U.S. are constantly challenged to pierce throug…
A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing. Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. …
Richard Denny is the ""godfather of salesmanship"" and Selling to Win has established itself as an international best-seller and classic sales text. One of the world's most inspirational business speakers, Richard has helped countless thousands of salespeople to become high flye…
Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities to drive company growth by taking a fresh look at the customer smart distribution and sales process. The authors, from Accenture…
An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth. Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a …
"Book Yourself Solid provides a true understanding of why self-promotion is a critical factor to success. It is this different and unique perspective that makes Book Yourself Solid so much more than an ordinary "how to" manual for getting more clients and raising a business prof…
Based on unprecedented research, The New Elite took a behind-the-scenes look at America's most powerful and influential class-what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors rev…
"A nonprofit's real-world survival guide and nitty-gritty how-to handbookThis down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaf…
The key to more sales is closing more deals-and sales guru Stephan Schiffman knows all the tricks and techniques you need to do just that. Organized in a simple question-and-answer format that allows you to implement new strategies virtually overnight, this Schiffman classic is …
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of market…
"World class marketing experts, Nirmalya Kumar and Jan-Benedict Steenkamp set out a cutting-edge plan for emerging market brands to achieve success in international markets. Brand Breakout outlines eight strategies - including the Asian tortoise route, from B2B to B2C, brand acq…
"So, the next time you're struggling with a grumpy, cranky, whiney SOB, you won't have to just stand there wondering, "How can I sell to this jerk?" With the can't-miss strategies you'll find in How to Deal with Difficult Customers, you'll turn that sourpuss into a sweetheart, c…
Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Free your…
E-Leaders covers the key areas of the pyramid of Web business models, nine Internet business segments and six core concepts for profiting from the Internet. Examples and lessons from some of the world's most successful e-leaders, including GE, Dell, Cisco Systems and NTT DoCoMo,…
Coaching the Sale is an entirely new approach to sales, one designed to win over today's cynical customers. If you learn to work with your clients and bring them on your team, they will let you coach them to bigger sales and a long-term relationship.
In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than?Millionaire Maker" Dan Kenne…
