"An all-encompassing guide to making the most from multi-channel marketing. Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as wel…
Retail and marketing channels: economic and marketing perspectives on producer-d…
by Pellegrini, Luca, Reddy, Srinivas K., Università commerciale Luigi Bocconi., Centro di studi sul commercio, New York University., Department of Marketing, International Conference on Distribution, Milan, Italy)
"Mathematical Models of Distribution Channels Identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a …
The asset management, and more specifically the mutual fund industry, is facing major strategic challenges. Although the market is growing overall, its growth attracts a steady stream of new entrants and new products that jeopardize the position and profitability of (large) incu…
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Marketing Channels (The Prentice Hall International Series in Marketing).
Marketing channel strategy
by Palmatier, Robert W., Stern, Louis W., Ansary, Adel I. el-
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