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The production manual: a graphic design handbook
0
Type: Book
Analyse van reclame, met speciale aandacht voor de psychologische achtergronden
Gender codes: why women ar leaving computing
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Type: Book
Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the lux…
This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing d…
This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepr…
Translating promotional and advertising texts
by Torresi, Ira
fromTranslation practices explained
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Type: Book
The advertising and consumer culture reader
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Type: Book
Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buy…