How the Amish have adopted certain digital tools in ways that allow them to work and live according to their own value system. The Amish are famous for their disconnection from the modern world and all its devices. But, as Lindsay Ems shows in Virtually Amish, Old Order Amish to…
An investigation of music videos as a form, a practice, and a literacy.Music videos were once something broadcast by MTV and received on our TV screens. Today, music videos are searched for, downloaded, and viewed on our computer screens--or produced in our living rooms and uplo…
This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argument and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it respec…
This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal between 1947 and 1970, and the sociology of the encounter of the Bengali middleclass with these. Many of the cited advertisements were meant for the entire country…
A single line of code offers a way to understand the cultural context of computing.This book takes a single line of code--the extremely concise BASIC program for the Commodore 64 inscribed in the title--and uses it as a lens through which to consider the phenomenon of creative c…
A single line of code offers a way to understand the cultural context of computing. This book takes a single line of code--the extremely concise BASIC program for the Commodore 64 inscribed in the title--and uses it as a lens through which to consider the phenomenon of creative …
An exploration of social movement media practices in an increasingly complex media ecology, through richly detailed cases of immigrant rights activism.For decades, social movements have vied for attention from the mainstream mass media--newspapers, radio, and television. Today, …
How those with the power to design technology, in the very moment of design, are allowed to imagine who is included--and who is excluded--in the future. Our world is built on an array of standards we are compelled to share. In Proxies, Dylan Mulvin examines how we arrive at thos…
An examination of dating app culture in China, across user demographics--straight women, straight men, queer women, and queer men. In this exploration of dating app culture in China, Lik Sam Chan argues that these popular mobile apps are not merely a platform for personal relati…
How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives-we stream movies and television on Amazon Prime Video, converse with Alexa, recei…
A collection of short, sharp essays exploring the value of shared and accessible public knowledge in the face of its erosion. The Death of Public Knowledge argues for the value and importance of shared, publicly accessible knowledge, and suggests that the erosion of its most vis…
A collection of short, sharp essays exploring the value of shared and accessible public knowledge in the face of its erosion. The Death of Public Knowledge argues for the value and importance of shared, publicly accessible knowledge, and suggests that the erosion of its most vis…
“I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty's leftist politics, Our Master's Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it wa…
