"Not simply an abridged or adapted student edition of The Architect's Handbook of Professional Practice, Fourteenth Edition, this book has been specifically developed for today's architecture students. Recognizing its use as required reading in professional practice courses, thi…
"Not simply an abridged or adapted student edition of The Architect's Handbook of Professional Practice, Fourteenth Edition, this book has been specifically developed for today's architecture students. Recognizing its use as required reading in professional practice courses, thi…
"Why are marketing and sales techniques needed by engineering and consulting firms? How does market planning relate to the maturity of the organization? How do you use seminars to generate new business? How do you build trust and rapport quickly?" "Gladden and Olitt offer practi…
This book offers practical guidelines for the development and implementation of the effective marketing plan for engineering consulting firms of any size or configuration, particularly those in the architecture/engineering (A/E) consulting industry. Gladden and Olitt use actual …
Why are marketing and sales techniques needed by engineering and consulting firms? How does market planning relate to the maturity of the organization? How do you use seminars to generate new business? How do you build trust and rapport quickly? Gladden and Olitt offer practical…
"Professional practice courses often suffer from a boring reputation, but there's nothing dull about this updated, cornerstone edition of Professional Practice 101, which renders accessible the art and science of contemporary architectural practice. With its unique focus on link…
"Professional practice courses often suffer from a boring reputation, but there's nothing dull about this updated, cornerstone edition of Professional Practice 101, which renders accessible the art and science of contemporary architectural practice. With its unique focus on link…
Many architects, landscape architects, and interior designers are self-employed or are partners in small firms. The revision of this text addresses the changes that affect the successful management and growth of small firms. It covers topics of critical importance to small firms…