"Today's convergent media industries readily produce stories that span multiple media, telling the tales of superheroes across comics, film and television, inviting audiences to participate in the popular universes across cinema, novels, the Web, and more. This transmedia phenom…
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"This book provides the relevant theoretical framework which concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field, offering radical forms of storytelling in traditional disciplines and methods of telling stories ac…
"This book provides the relevant theoretical framework which concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field, offering radical forms of storytelling in traditional disciplines and methods of telling stories ac…
Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this conte…
"This book provides the relevant theoretical framework which concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field, offering radical forms of storytelling in traditional disciplines and methods of telling stories ac…
"This book provides the relevant theoretical framework which concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field, offering radical forms of storytelling in traditional disciplines and methods of telling stories ac…
"This book focuses on the interaction of different narrative genres such as literature, cinema, history, mythology, religion, advertising, politics, culture, digital narratives, and gossip"--
"This book focuses on the interaction of different narrative genres such as literature, cinema, history, mythology, religion, advertising, politics, culture, digital narratives, and gossip"--
"This book focuses on the interaction of different narrative genres such as literature, cinema, history, mythology, religion, advertising, politics, culture, digital narratives, and gossip"--
Handbook of research on narrative advertising
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Type: Book
"This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"--
Handbook of research on narrative advertising
0
Type: Book
"This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"--
"This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"--
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that incl…
"[This book] is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is a…
"There is a broad consensus that digital narrative is "spatial," but what this critical term means and how it is used varies greatly depending on the discipline from which it is approached. Digital Narrative Spaces brings together essays by prominent scholars in electronic liter…
"There is a broad consensus that digital narrative is "spatial," but what this critical term means and how it is used varies greatly depending on the discipline from which it is approached. Digital Narrative Spaces brings together essays by prominent scholars in electronic liter…
"A deep dive into the world of online and multimedia longform storytelling, this book charts the renaissance in deep reading, viewing and listening associated with the literary mind, and the resulting implications of its rise in popularity. David O. Dowling argues that although …
"A deep dive into the world of online and multimedia longform storytelling, this book charts the renaissance in deep reading, viewing and listening associated with the literary mind, and the resulting implications of its rise in popularity. David O. Dowling argues that although …