This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the 'last frontier' of global brands, very little research exists that examines brands and branding in this emerging market. Aut…
"86" Result
Sort By:
This book makes preparing for unpredictable futures a practical part of every manager's job. It shows how scenario learning readies companies for industry and market evolutions and customers' new needs. Scenario learning envisions how industry segments may gain or lose profit po…
This essential teaches basic formulas, methods and ideas of classical financial mathematics. Since classical financial mathematics makes do with elementary mathematical tools, any interested reader with average mathematical school knowledge can easily follow this text. The core …
"Welcome to the sixth edition of Essentials Economics for Business. If you are a student on a business or management degree or diploma course and taking a module which includes economics, then this book is written for you. Such modules may go under the title of Business Environm…
Haeussler, Paul, and Wood establish a strong algebraic foundation that sets this text apart from other applied mathematics texts, paving the way for readers to solve real-world problems that use calculus. Emphasis on developing algebraic skills is extended to the exercises-inclu…
