This lucid and balanced introduction for first year engineers and applied mathematicians conveys the clear understanding of the fundamentals and applications of calculus, as a prelude to studying more advanced functions. Short and fundamental diagnostic exercises at the end of e…
This book examines established firms that have endured for a century and more, presenting ten lessons that reveal the fundamentals of long-term corporate strategy. Countering short-term thinking, these are principles to be pondered and used case-by-case.
Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords.
The second edition of this professional guide presents an extended overview of the German family enterprise landscape including its structure and industry distribution. Its goal is to provide a detailed assessment of the development of German family enterprises. Based on several…
Research methods for business students
by Lewis, Philip, Saunders, Mark, Thornhill, Adrian
"This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout …
"This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout …
Unlike other economies, family businesses in China are greatly affected by the derived Confucian culture, excessive marketization, as well as the seemingly endless institutional supervision by a transitional Chinese government. China has a strong historical legacy, devoted to pa…
The External Sector of Africa's Economy
The book examines various aspects of Africa's external economy by focusing on regional monetary arrangements and how they are affected by devaluation episodes. It investigates the relationship between current account balances, trade balances and trade openness with respect to re…
Hundreds of new business and management books are published each year. The Ultimate Business Library provides a summary of those books which have had the most significant impact on management thinking, and have shaped modern business.
Hundreds of new business and management books are published each year. The Ultimate Business Library provides a summary of those books which have had the most significant impact on management thinking, and have shaped modern business.
