Beeldcommunicatie

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Beelden in reclame brengen op impliciete wijze betekenissen over die niet door woorden overgebracht kunnen worden. De visuele aspecten van reclame en hun overtuigingskracht nemen een bijzondere plaats in; zij kunnen door hun impliciete natuur claims maken die we niet zouden acce…

"Visual Persuasion" is an exploration of the uniquely visual aspects of advertising. By virtue of their ability to simulate the appearance of the physical world, pictures can become surrogate objects of desire or emotions which ads subsequently associate with products. By exploi…

"The Handbook of Visual Analysis, which demonstrates the importance of visual data within the social sciences, offers an essential guide to those working in a range of disciplines including: media and communication studies, sociology, anthropology, education, psychoanalysis, and…