Behavioural Theory (Behaviourism)

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The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive res…

Governments in liberal democracies pursue social welfare, but in many different ways. The wellbeing approach instead asks: Why not focus directly on increasing measured human happiness? Why not try to improve people's overall quality of life, as it is subjectively seen by citize…