"24" Result
Sort By:
Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas,…
Daniel Kahneman and Amos Tversky met in 1960s Israel. Both were gifted young psychology professors. Lewis tells the extraordinary story of a relationship that became a shared mind: one which created the field of behavioural economics, revolutionising everything from Big Data to …
Indhold: Introduction: Machine Intelligence ; Cheap changes everything ; Prediction (Prediction machine magic ; Why it's called intelligence ; Data is the new oil ; The new division of labor) ; Decision Making (Unpacking decisions ; The value of judgment ; Predicting judgment ; …
The author reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decision…
