Beslutningsteori

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Appealing both to students on introductory courses for quantitative methods and MBA students, this well-respected text provides an accessible introduction to an area that students often find difficult. As a manager, developing a good understanding of the business analysis techni…

This new text on game theory introduces and develops the key concepts with a minimum of mathematics. Students are presented with empirical evidence, anecdotes and strategic situations to help them apply theory and gain a genuine insight into human behaviour. The book provides a …

Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment. Yet, in fact, consumers may have inconsistent, context-dependent preferences, or simply not enough brain-power to evaluat…

Were you looking for the book with access to MyLab Math Global? This product is the book alone and does NOT come with access to MyLab Math Global. Students, if MyLab Math Global is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN a…