Social media games satisfy the need to interact, compete and exercise imagination, plus they're fun. What if your business offered those rewards to your customers? Consider looking at your business as if it were a game -- discover how fun can generate energy that boosts the bott…
This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing.
"Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or…
"A new data-driven approach to building customer relationships that fuel sustainable business growthIgniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and f…
"A top social media guru shares the secrets to expanding your business through relationships. People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a p…
Organizations turn to multistakeholder partnerships (MSPs) to meet challenges that they cannot handle alone. By tapping the resources of diverse stakeholders, MSPs develop the capability to address complex issues and problems, such as health care delivery, poverty, human rights,…
Organizations turn to multistakeholder partnerships (MSPs) to meet challenges that they cannot handle alone. By tapping the resources of diverse stakeholders, MSPs develop the capability to address complex issues and problems, such as health care delivery, poverty, human rights,…
The neglected truth -- The science of connection -- The four corners of connection -- Go to corner four -- The fuel for high performance -- Freedom and control -- Freedom requires responsibility -- Defanging the beast -- The right kind of push -- Bringing the outside in -- The b…
