"The beer of today - brewed from malted grain and hops, manufactured by large and often multinational corporations, frequently associated with young adults, sports, and drunkenness - is largely the result of scientific and industrial developments of the nineteenth century. Moder…
"The beer of today - brewed from malted grain and hops, manufactured by large and often multinational corporations, frequently associated with young adults, sports, and drunkenness - is largely the result of scientific and industrial developments of the nineteenth century. Moder…
The beer of today--brewed from malted grain and hops, manufactured by large and often multinational corporations, frequently associated with young adults, sports, and drunkenness--is largely the result of scientific and industrial developments of the nineteenth century. Modern b…
The beer of today--brewed from malted grain and hops, manufactured by large and often multinational corporations, frequently associated with young adults, sports, and drunkenness--is largely the result of scientific and industrial developments of the nineteenth century. Modern b…
Brewing, beer and pubs: a global perspective
This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry.
Brewing, beer and pubs: a global perspective
Brewing, beer and pubs: a global perspective
'Brewing, Beer and Pubs' examines many of the economic, business and social dimensions associated with the worldwide production and consumption of beer. With contributions by research specialists from a variety of countries and disciplines, it examines global trends, localised t…
Brewing, beer and pubs: a global perspective
The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under…