"Good data is central to information-based decision making. Increasing access to online survey software is allowing more organizations to benefit from contact with their customers, employees and the public. However, the challenges facing the questionnaire writer remain and the g…
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"Good data is central to information-based decision making. Increasing access to online survey software is allowing more organizations to benefit from contact with their customers, employees and the public. However, the challenges facing the questionnaire writer remain and the g…
The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing. The average Ameri…
Marketcraft argues that markets do not arise spontaneously but rather are crafted by individuals, firms, and most of all by governments. Thus ""marketcraft"" represents a core function of government comparable to statecraft. Vogel systematically reviews the implications of this …
The several trading castes known generically as M̀arwaris ̀are among the most powerful and wealthy groups in India. While they have spread throughout India and beyond, their homeland is Rajasthan. This absorbing book explores their origin myths and the manner in which these myths …
A new vision of money as a communication technology that creates and sustains invisible--often exclusive--communities One of the basic structures of everyday life, money is at its core a communication media. Payment systems--cash, card, app, or Bitcoin--are informational and sym…
"This entirely updated and enlarged Second Edition of a landmark reference/text continues to provide comprehensive coverage of every important aspect of policy studies--discussing concepts, methods, utilization, formation, and implementation both internationally and across each …
This book provides the reader with an introduction to the concept and practice of terrorism embedded within a firm understanding of politics and social structure. It explores the major theories, typologies, strategies, ideologies, practices, and responses to contemporary politic…
"The trade war and geopolitical issues have increased the risk of a financial decoupling between China and the US, the world's two largest economies. This book provides a thorough analysis of the major issues underlying the economic conflict and presents new factors coming into …
