"This book presents perspectives on the management, delivery and consumption, and creation of new e-services technologies and tools, reviewing specific e-services such as e-banking and e-health initiatives and offering new perspectives useful to industry professionals and academ…
The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen-the mobile device-changes the game in an even more radical way. The birth of m-commerce is not just about u…
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is n…
Providing simple strategies for capitalizing on the top social media platforms; this practical guide is packed with quick snapshot lessons for spreading your message and building customerswith little effort and virtually no cost. --
"Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives…
To participate fully in the new world of e-business, organisations have to make significant financial investments. How then, should they evaluate e-business investment proposals and monitor the resulting performance of their on-line business operations? To what extent are tradit…
A never-before published look at the many possibilities of social game development. As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are…
Mobile Commerce Applications addresses and explores the critical architectural issues in constructing m-commerce applications and in applying mobile technologies in different areas, including methodologies, enabling technologies, models, paradigms, architectures, standards and i…
Teaches the design principles that can be used to launch an online business that can be fulfilling and enjoyable.
by Stanek, William R., Ford, Jerry Lee,, Jr
fromIn a weekend
Affiliate Millions. For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most…
Methoden der Suchmaschinenoptimierung werden im vorliegenden Buch umfassend beleuchtet. Nach einer Einführung in das Thema besteht ein erster Schwerpunkt darin, konkrete Handlungsanweisungen für die Suchmaschinenoptimierung einer Website aufzuzeigen. Dazu wird ein Optimierungspl…
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap …
Presents strategies for writing a successful Internet marketing campaign using Google AdWords.
