"Juliette Powell has provided a timely crash course on how to leverage your business's online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive."--Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and…
"Powell's wide-ranging case studies include technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before.…
This volume explores how firms operating in industries as diverse as film making, shipping, engineering, mining, and advertising have collaboratedto develop innovative services, technologies and products to reach new markets.
Using a series of twelve historical case-studies that are based on extensive archival research, this book explains why firms succeed or fail in communicating or transferring knowledge and discovering new expertise. By analysing how workable trade-offs between opposing forces hav…