This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thoro…
Presenting an updated overview of transformational entrepreneurship, this book explores how critical concepts can be contextualised for different regions and countries, underlining the fact that no one system fits all. In order for entrepreneurship to play a role in socio-econom…
"Finally, a book non-techies can use to understand the technologies that are changing our lives." Paul Bottino, Executive Director, Technology and Entrepreneurship Center, Harvard University "A great book everyone can use to understand how tech startups work." Rene Reinsberg, Fo…
This volume of Eurasian Studies in Business and Economics includes selected papers from the 22nd Eurasia Business and Economics Society (EBES) Conference in Rome. It gathers scholarly contributions on the latest applied economics research from developing countries such as Croati…
Sustainable entrepreneurship focuses on how the environment is embedded within business practices. This book examines collaboration strategies and initiatives for sustainable entrepreneurs with a wide variety of partners, and demonstrates how they can be used to increase overall…
Over the past 25 years, the field of innovation, entrepreneurship and commercialization has reached a critical mass and maturity. It is not only possible but also essential to scale it so that an immense amount of untapped human innovative potential can be unleashed for the bene…
This book encompasses the macro-factors pertaining to the overall development in logistics technologies and facilities, region-specific policies and plans, industry-wide transformation in transport, manufacturing, commerce, and agriculture in China. Specifically, it describes po…
This book constitutes the proceedings of the 6th International Conference on Business Intelligence, CBI 2021, which took place in Beni Mellal, Morocco, during May 27-29, 2021. The 26 full and 6 poster papers included in this book were carefully reviewed and selected from a total…
97 things every engineering manager should know
More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught a…
It is becoming increasingly challenging for product development leaders to effectively lead as workplace demands continue to increase. The rate of change in technology, society, and business places immense pressure on leaders to ensure their groups move in the direction of their…
This textbook offers a comprehensive introduction to Machine Learning techniques and algorithms. This Third Edition covers newer approaches that have become highly topical, including deep learning, and auto-encoding, introductory information about temporal learning and hidden Ma…
Podcasting is a powerful tool of communication and creative expression that doesn't need to be intimidating. This book brings together the creative and technical aspects of audio engineering to help podcasters communicate their ideas effectively and creatively. The Podcaster's A…
Blockchain Technology for IoT Applications
This book explores recent advances in the Internet of things (IoT) via advanced technologies and provides an overview of most aspects which are relevant for advance secure, distributed, decentralized blockchain technology in the Internet of things, their applications, and indust…
This book delves into the concept of data as a critical enterprise asset needed for informed decision making, compliance, regulatory reporting and insights into trends, behaviors, performance and patterns. With good data being key to staying ahead in a competitive market, enterp…
To survive and sustain businesses during such times of crisis becomes difficult for managers and entrepreneurs. This in turn amplifies the importance of designing new flexible and adaptive business models. This book addresses different business situations that occur during natio…
People are conditioned culturally from an early age, with each of us developing a set of values and behaviors that differ from those in other parts of the world. When adopting Agile, do cultural behaviors and values prevail, or is there a universal "Agile culture"? How have peop…
These proceedings constitute a selection of best papers from the 3rd International Conference on Economics and Social Sciences, Innovative Models to Revive the Global Economy, ICESS 2020, held in Bucharest, Romania, in October 2020. This book is a collection of research findings…