Business relationship management (BRM) is central to all aspects of an organisation's interaction with existing and potential customers. It is crucial for building and maintaining strong relationships between service provider and customer and relies on understanding customer nee…
"Business relationship management (BRM) is central to all aspects of an organisation's interaction with existing and potential customers. It is crucial for building and maintaining strong relationships between service provider and customer and relies on understanding customer ne…
This book will empower experienced project managers and their business counterparts to understand and manage the risks of challenging business change projects. It does this by focusing on setting projects up for success and emphasising the importance of understanding the busines…
This book will empower experienced project managers and their business counterparts to understand and manage the risks of challenging business change projects. It does this by focusing on setting projects up for success and emphasising the importance of understanding the busines…
This book will empower experienced project managers and their business counterparts to understand and manage the risks of challenging business change projects. Providing principles and guidance, it shows project managers and owners how to guide projects home when mere excellence…
Whether the workings of financial markets do, or should, support sustainable development is the primary question of this study. Other questions examined may become increasingly important as populations grow and developing countries enter financial markets.
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one quite like Guy Kawasaki,…
While the COVID-19 pandemic has brought the global economy to a standstill, businesses in the UK will need to be ready for exporting once the crisis is over. This downloaded text and reports provide advice on key strategic priorities, documentation, practices and regulations, as…
The design of digital solutions has become a pressing concern for practitioners faced with a plethora of technology impacting their business. From cloud computing to social networks, mobile computing and big data, to the emerging of Internet of things, all of which are changing …
"In this practical book Mark Skilton examines the development of digital technologies and the way they drive digital enterprises and the digital economy. Through twenty five case studies he identifies the practices that drive new social and consumer value and uncovers the secret…
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how th…
'The Luxury Industry has dramatically changed over the last 10 years, becoming significantly more complex. Luxury Strategy in Action is a compilation of practical, clear and effective tools to manage luxury goods and services in the 21st century. Written by leading professionals…
'The Luxury Industry has dramatically changed over the last 10 years, becoming significantly more complex. Luxury Strategy in Action is a compilation of practical, clear and effective tools to manage luxury goods and services in the 21st century. Written by leading professionals…
'The Luxury Industry has dramatically changed over the last 10 years, becoming significantly more complex. Luxury Strategy in Action is a compilation of practical, clear and effective tools to manage luxury goods and services in the 21st century. Written by leading professionals…
FINALIST: Business Book Awards 2019 - Leadership CategoryBusiness leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, produ…
Understand why social media is an important discipline for leaders to engage with and master, and learn how to do it well.
