Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, aut…
In the aftermath of a financial crisis marked by bank-friendly bailouts and loosening campaign finance restrictions, a chorus of critics warns that business leaders have too much influence over American politics. Mark Mizruchi worries about the ways they exert too little. The Fr…
Top speechwriter, Simon Lancaster, blends ancient rhetoric and neuroscience to create the ultimate practical guide to the Language of Leadership.
Information Profession; Information Literacy; LIS Education; Trends; Information Retrieval; Informatrics.
Stefik examines the "magic" of new technologies in light of older issues involving the conflict of values in society. Issues include censorship, copyright protection, privacy, and economic stability.
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digita…
Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy.
This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from compan…
Porter was the first to bridge the field of industrial organization with the field of management, effectively forging the new field of competitive strategy.
Porter was the first to bridge the field of industrial organization with the field of management, effectively forging the new field of competitive strategy.
"The bestselling author of Inside Steve's Brain profiles Apple's legendary chief designer, Jonathan Ive. Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they've overturned entire industries, from music and mobile phones to PCs and tab…
Bei geschäftlichen Anlässen, gegenüber Kollegen, Businesspartnern, Kunden oder beim Grillen in der Nachbarschaft sind Führungskräfte die Größten: Sie haben jetzt noch mehr Leute "unter sich", leiten einen "Schlüsselbereich", haben gerade ein "enorm wichtiges Projekt auf den Weg …
Three experts in Human Resources introduce a measurement system that convincingly showcases how HR impacts business performance. Drawing from the authors' ongoing study of nearly 3,000 firms, this book describes a seven-step process for embedding HR systems within the firm's ove…
Leading tech companies such as Netflix, Amazon and Uber use data science and machine learning at scale in their core business processes, whereas most traditional companies struggle to expand their machine learning projects beyond a small pilot scope. This book enables organizati…
Avoid being left behind and make data science and artificial intelligence a profitable part of your business with this practical guide to product delivery.
Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and layin…
"Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook for laying the groundwork before a crisis hits, meaning that when…
