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For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday…
The inside story of how one of America's most beloved companies--Apple Computer--took off like a high-tech rocket--only to come crashing to Earth twenty years later. No company in modern times has been as successful at capturing the public's imagination as Apple Computer. From i…
Firm growth. This concept has interested researchers for generations. Economists have sought to predict and measure firm growth using a host of different variables, while strategic management scholars depict growth as the result of clever analyses and rational resource exploitat…
"This...book examines the challenges, opportunities and solutions for courts adjudicating on environmental cases. It offers an...analysis of the practice and judgments of courts from various representative and influential jurisdictions. Through the analysis and comparison of cou…
"In this timely book, copyright scholar Péter Mezei offers a comprehensive examination of copyright exhaustion, including its historical development, theoretical framework, practical application, and policy considerations. He compares the substantive norms and case law for the f…
Marketing for Tourism provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic environment. The fo…
"Arctic Justice recounts a critical episode in how Canada came to control its High Arctic. In 1922 a mad trapper threatened to kill the sled dogs of a group of Baffin Island Inuit and, following the Inuit customary law that individuals who endanger the community must be killed, …
Foreign policy: Theories, actors, cases
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Type: Book
This ground breaking text provides the ideal introduction to the ever-changing field of foreign policy. With a unique combination of theories, actors and cases in a single volume, the expert contributors provide students with a valuable and accessible introduction to what foreig…
VOLUMINOUS STATES is an edited collection using, and expanding on, the volumetric approach to conceptualize the extension of sovereignty. In building a new framework attendant to those dimensions of sovereignty that are made invisible on a traditional two-dimensional map, the co…
By focusing on case studies involving the tobacco industry, guns, lead paint, breast implants and health maintenance organizations, the contributors to this volume collectively shed light on the likely consequences of regulation through litigation for insurance markets and socie…
This important edited collection is the culmination of research undertaken by the Children's Rights Judgments Project. This initiative involved academic experts revisiting existing case law, drawn from a range of legal sub-disciplines and jurisdictions, and redrafting the judgme…